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Food administration

When the United States entered the War, President Wilson appointed Herbert Hoover to the post of United States Food Administrator. Food had become a weapon in World War I and no country produced more food than America. Hoover succeeded in cutting consumption of foods needed overseas and avoided rationing at home, yet kept the Allies fed. America had to produce the food needed by the new large army America was building as well as for Allied armies and civilians. Hoover designed a voluntary program. He called it food conservation, but many Americans took to calling it "Hooverizing." Various promotions were devised, such as wheatless Wednesdays and meatless Mondays. Hoover was convinced that Americans would cooperate voluntarily to support the boys overseas.